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Brightening Body Wash and Glycerin Soap Lead Body Care Trends

Body care is no longer an afterthought for beauty consumers.

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By: Lianna Albrizio

Associate Editor

Consumers are taking a bigger interest in body care as the longevity trend continues to take shape. The category is expanding beyond traditional washes. In their quest to keep their body as healthy-looking at their face, consumers are turning their bathrooms into a sensory oasis. Analysts at Spate say Influencer-founded labels like Cyklar, along with legacy skincare brands expanding into body care, signal that the category is no longer an afterthought. Consumers are being more intentional abo...

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